Learn generative engine optimization
Generative engine optimization (GEO) is how brands earn citations inside AI answers. These guides cover the fundamentals: what GEO is, how it differs from and overlaps with SEO, and the concrete steps to get cited by ChatGPT, Claude, Perplexity, and Google AI Overviews.
Fundamentals
- What is generative engine optimization (GEO)? - the definition and why it matters.
- GEO vs SEO - how the two disciplines differ and work together.
- How to get cited by AI answer engines - a step-by-step checklist.
AI citation strategies
Deeper, technique-level guides on making AI answer engines quote your pages: AI citation strategies (cluster overview), including how to get cited by ChatGPT, how to get cited by Perplexity, how to get cited in Google AI Overviews, how to get cited by Claude, how to write answer-first content, structured data for AI, and statistics with sources.